Renault x Claudia Magazine
Campaign Objective:
Reposition the Renault Captur as a symbol of independence and lifestyle aspiration for modern Brazilian women.
Editorial Hook:
Fashion editorial featuring actress Marina Ruy Barbosa.
Role:
Art Direction & Visual Concept Design
Reposition the Renault Captur as a symbol of independence and lifestyle aspiration for modern Brazilian women.
Editorial Hook:
Fashion editorial featuring actress Marina Ruy Barbosa.
Role:
Art Direction & Visual Concept Design
For this piece, published in Claudia — Brazil’s most-read women’s magazine — I developed the visual concept and directed the layout of a fashion editorial starring Marina Ruy Barbosa. The editorial narrative mirrored her personal journey from child star to independent woman, aligning perfectly with Renault’s positioning of the new Renault Captur as a stylish, bold car for women in control of their lives.
Outcomes:
• Reached over 1.4 million readers across print and digital platforms.
• Branded editorial achieved 28% higher dwell time vs. average fashion features in Claudia.
• Generated an estimated 12% lift in brand favorability among target female audience (based on post-campaign brand study).
• Photoshoot visuals repurposed for Renault’s own Instagram campaign, resulting in 35% higher engagement rate vs. previous posts.
Boticário x Cosmopolitan
Campaign Objective:
Promote the new Native Spa Caviar Therapy line through a visual story of transformation.
Editorial Hook:
Dual hair transformation story on Cosmopolitan’s cover feature.
Role:
Art Direction & Cover Design
Promote the new Native Spa Caviar Therapy line through a visual story of transformation.
Editorial Hook:
Dual hair transformation story on Cosmopolitan’s cover feature.
Role:
Art Direction & Cover Design
Working with Cosmopolitan Brasil, I led the visual direction of a special beauty feature that followed a model through two bold transformations: one with hair straightening and another with blonde dye. The concept underscored the versatility and restorative power of the Nativa SPA Terapia do Caviar, positioning it as an essential ally in self-expression and hair care.
Outcomes:
• Native cover and transformation feature reached over 400,000 Cosmopolitan readers.
• Digital teaser campaign boosted traffic to Boticário’s Nativa SPA landing page by +12% during campaign week.
• Beauty editorial shared organically by influencers, generating over a million social impressions.
• Helped drive a 15% sales increase for the Native SPA Terapia do Caviar line in the quarter following publication.
Samsung x Cosmopolitan
Campaign Objective:
Highlight the launch of the Galaxy S8 and its new color “Amethyst” through fashion-forward storytelling.
Editorial Hook:
Custom Cosmopolitan cover and branded editorial shoot.
Role:
Art Direction & Editorial Design
Highlight the launch of the Galaxy S8 and its new color “Amethyst” through fashion-forward storytelling.
Editorial Hook:
Custom Cosmopolitan cover and branded editorial shoot.
Role:
Art Direction & Editorial Design
To promote the Galaxy S8 Amethyst Edition, Samsung partnered with Abril to create branded content that spoke to a trend-conscious, female audience. I led the art direction of both a custom magazine cover and editorial spreads that spotlighted the phone’s unique color through a contemporary fashion lens. The visuals were designed to evoke a luxurious and modern aesthetic, aligning Samsung with aspirational style cues.
Outcomes:
• Campaign delivered to an audience of 700k readers, including 300k via digital editions
• Samsung’s “Galaxy S8 Amethyst” saw a 12% increase in awareness among women aged 25–35, per a post-campaign Nielsen Brand Effect study.
• Digital version of the Editorial saw a click-through rate (CTR) of 3.1% on Cosmopolitan’s homepage — 2x the benchmark for branded features at the time.
Natura x Abril's Lifestyle Magazine Network
Campaign Objective:
Launch and educate readers on a new essential oil-based anti-aging product from Natura.
Editorial Hook:
Multi-platform branded editorial across six different lifestyle publications.
Role:
Art Direction & Editorial Design
Launch and educate readers on a new essential oil-based anti-aging product from Natura.
Editorial Hook:
Multi-platform branded editorial across six different lifestyle publications.
Role:
Art Direction & Editorial Design
This large-scale initiative for Natura spanned six of Abril’s flagship lifestyle titles (Cosmopolitan, Elle, InStyle, Claudia, Boa Forma, and Saúde), each with a distinct editorial tone and visual language. My role was to develop a cohesive design that respected both the individuality of each publication and Natura’s brand identity, resulting in a visually unified, multi-magazine campaign spanning 12 editorial pages.
Outcomes:
• Cross-platform editorial reached a combined audience of over 2.5 million across six Abril titles.
• Time spent on digital pages was 35% above the benchmark, indicating strong content engagement.
• Natura requested extended rights for using visual assets in CRM and retail POS, reinforcing the quality and adaptability of the project as a whole.
Other miscellaneous projects:
