Context:
For new problems, bold solutions
For new problems, bold solutions
In the fast-paced world of financial content, two big challenges stood out:
• Users had little time to read long, complex articles.
• Real-time stock market updates had great SEO potential but required constant manual effort — a bottleneck for a lean team.
✳️ The real challenge:
How could we connect user behavior with the technical opportunity of generative AI — without losing focus on real user needs?
How could we connect user behavior with the technical opportunity of generative AI — without losing focus on real user needs?
Goals:
UX Value Meets Business Outcomes
UX Value Meets Business Outcomes
We shaped both projects with clear strategic goals:
Flash
• Increase engagement through AI-powered summarization
• Maximize content reuse in new formats with user-centric tech
• Enhance mobile experience and reading speed
Mercado Ao Vivo
• Build editorial authority in real-time finance coverage
• Boost productivity through automation
• Win in organic SEO with fast, relevant and continuous updates
My Role:
From Interface to Infrastructure
From Interface to Infrastructure
Across both products, I wore multiple hats to make the experience seamless and scalable.
Product Design
• Designed UX flows: "Summarize" button, editorial review fields, and configuration panels in WordPress
• Delivered mobile-first, fast-reading interfaces with clear IA distinctions
Service Design
• Defined the hybrid workflow between AI and human curation
• Designed scalable mechanisms for human-AI collaboration
UX/UI
• IF Flash: Horizontal scroll experience, onboarding tutorial, and tight integration with the article layout
• Mercado Ao Vivo: Block-based layout with content types (news, table, editorial, alert), real-time update indicator
Tech Writing & Documentation
• Created structured documentation (Notion) for devs and editors
• Wrote prompt templates and field specs
• Maintained integration docs for the external API
How it works:
From Prompt to Product
From Prompt to Product
Real Results from Real-Time Intelligence
IF Flash
📈 97.4% engagement rate vs. site average of 81.6%
📈 97.4% engagement rate vs. site average of 81.6%
🔁 Users read 3.75 pages per session, triple the site average
Mercado Ao Vivo
🚀 +331% increase in impressions on Google
🔗 +850% boost in organic clicks for keywords related to "Bolsa de Valores"
📍 Improved average ranking from 12.8 to 5.9 in high-competition financial queries
Thank you!