Designing for Clarity, Impact & Brand Relevance
Branded content often comes with complex messages: it represents a challenge to bring to life brand stories that are engaging and relevant to the audience. Infographics became my go-to tool to translate these ideas into visual experiences that are both editorially sound and brand-aligned.
From showing the world of wine making in partnership with Benvino, to mapping the future factory for CAOA Hyundai in Brazil, I’ve worked across a wide range of topics — including healthcare, finance, energy, technology, and lifestyle — always aiming to deliver a clear visual hierarchy, sharp storytelling and smart use of space.
My Role in Each Project
• Leading the visual concept and layout design
• Collaborating closely with journalists and writers to shape the information architecture
• Art directing illustrations to match tone and structure
• Sketching initial compositions and defining the visual flow
• Ensuring brand alignment while respecting the editorial identity of the magazine or website
Each infographic was built through collaboration and iteration, often with tight deadlines and multiple stakeholders involved — from marketing executives to agency creatives and in-house editors.
Clients Featured in This Section
Petrobras, Ambev, Eataly, CAOA Hyundai, Santander, Ford, Governo Federal, entre outros
Thank You to the Visual Collaborators:
Special thanks to the illustrators who helped bring these stories to life: Guilherme Henrique, Nik Neves, Vanessa Kinoshita, Daniel Almeida, Otavio Silveira, Cassio Bittencourt, Aluísio Cervelle, Julia Back, and Evandro Bertol.