Redesigning Inteligência Financeira
This case study details the UX/UI redesign of Inteligência Financeira, a financial news platform by Itaú. We focused on building a scalable design system, aligning the visual identity with a new brand positioning, and improving performance through atomic design and data-driven insights.
Generative AI in Action
I led the UX, UI, and service design of two scalable tools — IF Flash and Mercado Ao Vivo — that use AI to deliver faster, smarter, real-time financial content. From summarization flows to automated publishing, these projects boosted engagement, SEO, and productivity with a hybrid of AI and human curation.
Fixed Income Calculator
UX Design, Design System & UI, Benchmarking, research, design thinking, Wireframes, flowcharts, prototyping, Cross-functional Collaboration
Transforming WordPress through Service Design
Service Design, UX Design, CMS Customization, WordPress Redesign, AI Integration, Content Automation, SEO Optimization, Cross-functional Collaboration, Figma Prototypes, Digital Transformation
Branded Content: Renault, Boticário, Natura, Samsung
Branded Content, Editorial Project, Art Direction, Graphic Design
User Interface Design & Branded Digital Storytelling
UX Design, Web Design, Branded Content, Transmedia, Art Direction, Graphic Design
Mercedes-Benz x Veja — Voices of Football
Art Direction, Magazine Design, Editorial, Branded Content, Custom Made
Custom Editorial Series – Medley x Superinteressante
Art Direction, Magazine Design, Editorial, Branded Content, Custom Made
Building a Media Brand from Scratch — Elástica Magazine
Editorial Project, Teamwork, Concept and creation, Art Direction, Magazine Design
Infographics – Visual Storytelling with Purpose
Infographics, Editorial, Design, Visual Narrative, Layout, Art Direction
University of Cologne
Art Direction, Magazine Design, Editorial, Illustration, Infographics, Print
Artifix: Branding for a subscription service
Branding, Service Design, Graphic Design